Mark Coles, a renowned fitness coach and business mentor, talks about the importance of accountability, finding mentors, and having a principles-based approach in the fitness industry. He predicts a shift towards more online coaching and emphasizes the need for certainty and knowledge in achieving success as a coach. Mark measures success by progress and the impact he can make on coaches' lives.
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Quick takeaways
Building a solid foundation as a coach is crucial for business growth and success.
Successful coaches adopt a comprehensive 360-degree approach, focusing on coaching skills, marketing, branding, and personal development.
Certainty and taking action are key traits of successful coaches, who remain focused on their goals and are willing to go above and beyond to achieve them.
Deep dives
Importance of Having a Strong Base as a Coach
One of the main ideas discussed in the podcast episode is the significance of having a strong foundation as a coach. The speaker emphasizes that coaches should prioritize building a solid base both in terms of their coaching skills and their personal growth. This solid base serves as the backbone for their business, allowing them to grow and scale effectively. By focusing on the fundamentals of coaching and continually improving their own skills, coaches can achieve better outcomes for their clients and create a successful and impactful business.
The Pillars of Coaching and a 360-Degree Approach
Another key point highlighted in the podcast is the importance of the pillars of coaching and taking a comprehensive 360-degree approach to business development. The speaker explains that successful coaches should not only focus on the technical aspects of coaching, but also on other crucial elements such as marketing, branding, and personal development. This holistic approach ensures that coaches have a well-rounded skill set and can provide exceptional value to their clients. By adopting this 360-degree approach, coaches can elevate their business and make a lasting impact in the industry.
Certainty and Doing the Work
The podcast episode emphasizes the significance of certainty and taking action. The speaker emphasizes that successful coaches possess a strong sense of certainty about their goals and aspirations. They are clear about what they want to achieve and are willing to put in the work to make it happen. These coaches are able to block out distractions, say no to things that won't serve their goals, and remain focused on their path. They do not complain and are willing to go above and beyond to achieve success. This mindset of certainty and commitment sets them apart and propels them towards achieving their desired outcomes.
The Importance of Knowledge and Education in the Fitness Industry
According to the podcast episode, one of the main factors contributing to success as a fitness coach is knowledge. The speaker emphasizes the importance of continuously learning and expanding one's knowledge base. They recall their own journey, starting with little knowledge and gradually building expertise through reading, courses, and mentorship. The episode highlights the significance of gaining knowledge not only in training methods but also in business skills. The speaker believes that coaches who lack knowledge and understanding in various aspects of the industry, such as programming and client communication, are more likely to struggle and possibly leave the industry. Therefore, the episode encourages coaches to prioritize continuous learning and education to enhance their abilities and build a successful career in the fitness industry.
The Value of Impact and Purpose over Monetary Goals
The podcast episode emphasizes that success as a fitness coach should not be solely measured by financial gains. The speaker shares their personal experience of realizing that financial success, while significant, does not compare to the fulfilment of making a positive impact on others' lives. They express the importance of having a genuine passion for coaching and an unwavering commitment to helping individuals achieve their goals. While monetary goals are essential to sustain a business, the episode suggests that coaches who solely focus on making money without a genuine love for coaching may find their success to be short-lived. Instead, coaches should strive for impact, connection, and setting meaningful goals for themselves and their clients. The episode encourages coaches to prioritize long-lasting fulfillment through making a positive difference in people's lives rather than purely pursuing financial success.
Mark Coles discusses his journey from personal trainer to business mentor, highlighting the importance of accountability and finding mentors who align with your values. He emphasizes the need for coaches to have a principles-based approach and a strong coaching foundation before venturing into the business side. Mark predicts the fitness industry will continue to produce multimillionaires and sees a shift towards more coaches incorporating online coaching. He stresses the importance of certainty and knowledge in achieving success as a coach, while acknowledging the challenges and emotional instability coaches may face. Mark's measure of success is progress and the impact he can make on coaches' lives.
About Mark Coles Mark Coles is a renowned fitness coach and business mentor with over 24 years of experience in the industry. He has built a successful coaching business and has helped hundreds of coaches worldwide achieve their goals. Mark is known for his principles-based approach to merging fitness and business and is highly regarded for his ability to innovate and adapt in the industry.
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