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Culture Study Podcast

The Cult of Cold Plunging

Jan 17, 2024
In this podcast, they discuss the rising trend of cold plunging, its potential benefits, and its journey from obscurity to mainstream. They explore the influence of social media and biohacking on its popularity, including the emergence of a 'bro culture.' The podcast also touches on the neuroscience behind cold plunging and the extremism of cold plunging on social media.
43:40

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Quick takeaways

  • Cold plunging is seen as a way to exert control over one's health in a chaotic world and possibly replace spiritual practices, driven by the desire for immersion and the challenges it presents.
  • The normalization of cold plunging has been influenced by the COVID-19 pandemic, wellness influencers, and the desire for control, immersion in nature, and socialization, leading to the emergence of bro culture within the community.

Deep dives

The rise of cold plunging and its benefits

Cold plunging, a practice embraced by Wim Hof and endurance athletes, has experienced a surge in popularity. Advocates claim various benefits, including anti-inflammatory effects, brown fat activation, and an endorphin boost. While scientific evidence supporting these claims is limited, the practice has gained traction due to its immersive and challenging nature. Cold plunging is seen as a way to exert control over one's health in a chaotic world and possibly replace spiritual practices. The trend has been fueled by wellness influencers, such as Andrew Huberman, and the desire for unique social gatherings. However, individual preference and well-being should determine participation in cold plunging, as not everyone may find it enjoyable or necessary.

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