In this podcast, they discuss the rising trend of cold plunging, its potential benefits, and its journey from obscurity to mainstream. They explore the influence of social media and biohacking on its popularity, including the emergence of a 'bro culture.' The podcast also touches on the neuroscience behind cold plunging and the extremism of cold plunging on social media.
Cold plunging is seen as a way to exert control over one's health in a chaotic world and possibly replace spiritual practices, driven by the desire for immersion and the challenges it presents.
The normalization of cold plunging has been influenced by the COVID-19 pandemic, wellness influencers, and the desire for control, immersion in nature, and socialization, leading to the emergence of bro culture within the community.
Deep dives
The rise of cold plunging and its benefits
Cold plunging, a practice embraced by Wim Hof and endurance athletes, has experienced a surge in popularity. Advocates claim various benefits, including anti-inflammatory effects, brown fat activation, and an endorphin boost. While scientific evidence supporting these claims is limited, the practice has gained traction due to its immersive and challenging nature. Cold plunging is seen as a way to exert control over one's health in a chaotic world and possibly replace spiritual practices. The trend has been fueled by wellness influencers, such as Andrew Huberman, and the desire for unique social gatherings. However, individual preference and well-being should determine participation in cold plunging, as not everyone may find it enjoyable or necessary.
The mainstreaming of cold plunging and its cultural shift
Cold plunging, once considered a fringe activity, has now entered the mainstream. The emergence of bro culture within the cold plunging community, characterized by young, fit men, has been observed. This cultural shift may be attributed to various factors. The COVID-19 pandemic has heightened the focus on health and wellness, prompting individuals to explore new practices. The influence of figures like Wim Hof and Andrew Huberman, along with their popular podcasts, has also played a significant role in the trend's normalization. Additionally, the desire for control, immersion in nature, and socialization may further contribute to the rise of cold plunging as a trendy wellness activity.
Etiquette and perceptions surrounding cold plunging
Etiquette in cold plunging varies depending on the setting and the individual's preferences. Some practitioners aim to maintain a calm and composed demeanor, focusing on peaceful mindfulness, while others may vocalize their reactions or engage in high-energy behavior. The presence of bro culture and its enthusiastic group dynamics may be perceived differently by various individuals. It is important to recognize that personal comfort and enjoyment should guide participation in cold plunging, without feeling pressured to conform to specific behaviors or societal expectations.
The why behind wellness trends and cold plunging
Cold plunging and other wellness trends can be attributed to a variety of motivations and societal factors. They may serve as an attempt to exert control over one's life amidst chaotic circumstances, optimize personal well-being through self-improvement practices, or seek alternative spiritual experiences. These trends could also be driven by individuals' responses to troubling economic trends, their desire to adopt puritanical practices, or the belief that suffering is necessary for self-improvement and self-actualization. It is essential to recognize that personal preferences and perceptions of suffering may vary, and not all individuals need to engage in these trends to lead fulfilling lives.
This week I get my “cold plunge curious” partner Charlie Warzel to come on the pod and talk about how cold plunging suddenly feels like it’s everywhere, the science (some interesting, some junk) behind it, whether it’s been “bro-ified,” who’s buying those $6000 cold plunge tubs… and how to actually start doing it, if that’s your thing.
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