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The Cult of Cold Plunging

Culture Study Podcast

CHAPTER

The Curiosity and Potential Benefits of Cold Plunging

In this chapter, the speakers share their personal experiences and interest in Cold Plunge, discussing their curiosity about it, considering buying Cold Plunge devices, and being influenced by Instagram ads and the wellness industry. They explore the potential benefits of cold plunging, such as reducing inflammation and activating brown fat, while acknowledging the limited scientific evidence supporting these claims.

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