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The Cult of Cold Plunging

Culture Study Podcast

CHAPTER

The Popularity of Biohacking and Cold Plunging

This chapter explores the rising trend of biohacking and cold plunging as a means of optimizing the body and improving health. It discusses the impact of COVID-19 on health practices and the emergence of a 'bro culture' in cold plunging. The chapter also delves into the motivations behind cold plunging, including physical sensations, social activities, and the desire for self-improvement and self-actualization.

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