Business Wars Fast Fashion | Fire Sale | 1
Sep 29, 2021
In the vibrant world of 1987 fashion, Jane Shepherdson catapults Topshop into the limelight, but her journey is jeopardized by the arrival of tycoon Philip Green. Meanwhile, H&M breaks into the US market, revamping fast fashion with a luxe collab with Karl Lagerfeld. Explore the tension between sustainability and consumerism, as a journalist reveals unsettling truths about unsold clothing being incinerated. Discover the fierce competition and evolving trends that define an era, alongside the transformative impact of designer partnerships.
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Tank Top Triumph
- Jane Shepherdson, a Topshop buyer, championed tank tops despite her boss's skepticism.
- Her gamble paid off, selling half a million units in one week and proving her trend-spotting abilities.
Low-Cost Retailer Impact
- Low-cost retailers like Madeline and New Look pressured established brands.
- This market shift forced brands to lower prices to remain competitive.
Big Topshop Experience
- Topshop's new flagship store, "Big Topshop," offered an immersive shopping experience.
- It featured a DJ, manicure station, and food stalls, creating a trendy, nightclub-like atmosphere.