The Scarcity Strategy in Fast Fashion

It’s 1987 and Jane Shepherdson, a star buyer for retail chain Topshop, is using her keen ability to predict trends to put the company on the map as the go-to shopping destination for young British women. But when the company is bought by prickly business tycoon Philip Green, all of her hard work is at risk. 

Meanwhile, Swedish company H&M opens its first store in the US, and a groundbreaking collaboration with Chanel’s Karl Lagerfeld pushes the limits of what fast fashion can be.

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