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Marketing Over Coffee Marketing Podcast
How To Do Better On LinkedIn
Nov 22, 2024
Discover the intriguing world of LinkedIn marketing strategies and the significant role of 'dwell time' in enhancing content visibility. Learn innovative insights on LinkedIn advertising and navigate the shifting landscape of social media with emerging platforms like Blue Sky. Dive into creative AI concepts that inspire marketing originality and explore the risks of deleting social accounts like Twitter. Finally, get tips on engaging content creation and year-end financial reflections that can boost your online presence.
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Quick takeaways
- LinkedIn's algorithm now prioritizes 'dwell time', urging marketers to create high-engagement content like videos to enhance visibility.
- Incorporating whimsical words in AI prompts fosters creativity, enabling marketers to generate distinctive and engaging content beyond traditional formats.
Deep dives
Generative AI in B2B Marketing
Generative AI tools can significantly impact B2B marketing by enabling marketers to process and analyze large amounts of data to enhance customer journey mapping. Attendees of a recent workshop learned how to input their existing data into AI models to generate detailed reports outlining their customer journey and pinpointing weaknesses. The AI then suggests strategies for improvement and actionable plans to execute these strategies, which empowers marketers who may feel overwhelmed by data. This approach marks a shift from prior methods focused solely on measurement to a more proactive, results-driven framework.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode