Uptime - How to build a successful user-first app strategy with Léa Samrani

Uptime is built on a mission to help people to learn quickly and grasp knowledge from trusted thought leaders without spending too much time, energy and/or resources. 

Only launched in 2021, the app already boasts almost a five-start customer reviews on the App Store, recognized as an Apple Editor's Choice and a Google Play App of the year 2021.

In episode 8, Léa Samrani, lead product manager at Uptime, talks about how the company expedited the app’s growth by 

• Conducting heavy market and user research
• Leveraging one-on-one user engagement to complement the lack of data as an early startup
• Tracking everything with data tools once the user base has grown
• Leading with the product that speaks for itself
• Getting users on board with the apps benefit by giving full premium access.

Listen to the episode to find out more about the brand’s growth strategy.

For noteworthy quotes and key takeaways from the episode, read the article - 

Uptime - How to build a successful user-first app strategy with Léa Samrani.

Episode Topics at a Glance

• Uptime’s mission and history
• Initial research and consumer survey
• A/B testing
• Setting the right KPIs
• Paywall strategies 
• Educating users about the app’s value

More about Léa Samrani

Léa is a London-based product management veteran with about a decade of experience managing teams, driving product strategy, and building products ground up in fast pace environments. Currently, she’s the lead product manager at Uptime, a freemium app featuring 5-minute knowledge hacks from the world's best books, courses, and documentaries. Prior to her current position, Léa worked as a senior product manager at Bumble and Badoo. She also has years of experience as head of product management in the charity sector. Her educational background includes a public law and politics science degree and a master’s in marketing communications advertising. Léa is also a lecturer at Product School.

 Léa Samrani’s Links

• Léa Samrani’s LinkedIn profile
• Uptime website
• Lea’s Product School lecturer profile

Timestamps

00:20 Introducing Lea Samrani

00:43 Lea Samrani and Uptime backstory

02:17 What did the research you did for your app entail?

05:51 Knowing when Uptime was on the right path 

07:58 Challenges of A/B testing

12:00 Importance of testing the paywall

15:03 Does your advice change based on the scale of the company (large vs small)?

16:31 What KPIs do you optimize for today and why?

18:45 Did you encounter any unexpected tests?

20:31 How do you educate users on the value of the app?

22:17 Where to learn more about Lea Samrani and Uptime

Transcript

Episode production by Mobdesign: https://podcasts.mobdesignapps.fr