How to Educate a User on the Value of Your Product

Virtusley CEO says it's difficult to educate a user on the value of your product. The company has decided to launch its products first and let them stick for itself. "You try it out, and then you decide to commit because this is the right product for you," he said.

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Episode notes

Uptime is built on a mission to help people to learn quickly and grasp knowledge from trusted thought leaders without spending too much time, energy and/or resources.

Only launched in 2021, the app already boasts almost a five-start customer reviews on the App Store, recognized as an Apple Editor's Choice and a Google Play App of the year 2021.

In episode 8, Léa Samrani, lead product manager at Uptime, talks about how the company expedited the app’s growth by

Conducting heavy market and user research
Leveraging one-on-one user engagement to complement the lack of data as an early startup
Tracking everything with data tools once the user base has grown
Leading with the product that speaks for itself
Getting users on board with the apps benefit by giving full premium access.

Listen to the episode to find out more about the brand’s growth strategy.

For noteworthy quotes and key takeaways from the episode, read the article -

Uptime - How to build a successful user-first app strategy with Léa Samrani.

Episode Topics at a Glance

Uptime’s mission and history
Initial research and consumer survey
A/B testing
Setting the right KPIs
Paywall strategies
Educating users about the app’s value

More about Léa Samrani

Léa is a London-based product management veteran with about a decade of experience managing teams, driving product strategy, and building products ground up in fast pace environments. Currently, she’s the lead product manager at Uptime, a freemium app featuring 5-minute knowledge hacks from the world's best books, courses, and documentaries. Prior to her current position, Léa worked as a senior product manager at Bumble and Badoo. She also has years of experience as head of product management in the charity sector. Her educational background includes a public law and politics science degree and a master’s in marketing communications advertising. Léa is also a lecturer at Product School.

Léa Samrani’s Links