Social Media Marketing Talk Show
TikTok updates: AI, Brand Safety, Ads, and More
May 20, 2024
Social media expert Austin Armstrong joins the discussion on TikTok updates, covering topics such as long-form video push, copyright issues with music, AI integration, new ad placement options, collaborations, and content creation. Insights into the rapidly evolving social media environment and implications for marketers and content creators.
27:24
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Quick takeaways
- TikTok tests hour-long video uploads to rival YouTube, aiming to increase watch time and drive ads.
- AI-powered emojis on TikTok allow users to create engaging animated content, enhancing communication on the platform.
Deep dives
TikTok Experiments with Hour-Long Videos to Compete with YouTube
TikTok is testing hour-long video uploads, potentially challenging YouTube. This move aims to expand content offerings, increase watch time, and drive ads. The platform's focus on longer videos aligns with monetization strategies and aims to boost engagement.
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