TikTok updates: AI, Brand Safety, Ads, and More
Social Media Marketing Talk Show
TikTok's AI Integration and New Ad Placement Options
The chapter explores TikTok's use of AI in search results and testing virtual influencers for ads, raising ethical concerns about AI avatars. It also covers TikTok's new ad placement options through TikTok Pulse suite, focusing on strategic ad placements with trending events and brand suitability filters. The discussion extends to TikTok's partnership with a ticketing brand in Germany and the introduction of TikTok Notes for photo and text content.
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