Improving video quality is key to engaging and retaining viewers on YouTube.
Posting a mix of long-form and short-form videos appeals to a broader audience and captures attention in different browsing modes.
Deep dives
The importance of making better videos for growth
To grow on YouTube, it is crucial for creators to focus on producing high-quality videos. By continuously improving video quality, content creators can engage and retain viewers, increasing their chances of gaining subscribers and views. Making better videos requires self-reflection, identifying areas for improvement, and consistently implementing changes to enhance various aspects such as storytelling, presence, lighting, and more.
The benefits of posting both long-form and short-form videos
Creators who post a mix of long-form and short-form videos tend to have higher engagement on YouTube. While there may be exceptions, generally, posting diverse content types appeals to a broader audience. Long-form videos are commonly found on the homepage, while short-form videos are prevalent in the feed. As they cater to different viewing experiences, posting both types allows creators to capture the attention of users in different browsing modes.
The impact of taking breaks on YouTube channels
Taking breaks from posting videos on YouTube does not necessarily negatively affect a channel's growth. According to YouTube, there is no universal negative impact on channels that take breaks. While some creators maintain consistent posting schedules, others may choose to take breaks due to various reasons. How creators manage breaks depends on individual circumstances, such as planning content in advance, scheduling community posts, or even having guest hosts. It is essential for creators to evaluate their stress levels and choose the approach that aligns with their vision and comfort.
The negligible influence of individual video performance on channel growth
An underperforming video does not ruin a YouTube channel's growth potential. YouTube focuses on videos and topics rather than individual creators or channels. Even if a video performs poorly, it does not determine the success or failure of future videos. YouTube aims to give videos a fair chance at reaching their maximum potential and understands that one video's performance does not define a channel's overall performance. Creators should focus on consistently delivering great content and not be discouraged by occasional setbacks.
In this episode, Sean chats with Rene Ritchie about the truth about shorts, AI, new YouTube features, and more! ****** Join to Get Your First 1K Subs & Earn Your First $1K on YouTube with this FREE Challenge here! 👉 http://Tube1KChallenge.com
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