227: YouTube Insider Reveals The Truth About Shorts, AI, New Features & More
The Think Media Podcast
Does Posting Time Matter?
Timestamps, aka chapters, aka time codes that are clickable. Are they helpful? Or could they ultimately hurt my performance metrics on YouTube? I think it's a bit of both. We worry about them as creators because we think people will hop around and that'll hurt our total watch time. They might see the chapter and go, Oh, but this one looks really interesting to me. And maybe they'll keep watching from that point.
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