The Home Service Expert Podcast Dave Yoho 97 Year Old Business Expert Shares 60+ Years Of Business Secrets
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Aug 18, 2025 In this engaging discussion, guest Dave Yoho, a veteran in the home improvement industry and founder of Dave Yoho Associates, shares invaluable business insights honed over 60 years. He highlights keys to sales success, emphasizing the importance of understanding human behavior and adapting strategies to meet customer needs. The conversation also dives into building strong teams, fostering a positive company culture, and mastering communication techniques that enhance customer relationships. Yoho's wisdom is a treasure trove for anyone looking to thrive in sales.
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Customer Behavior Is The Core Of Sales
- Dave Yoho argues sales success comes from understanding human behavior, not just technique.
- He built processes focused on how customers think and feel to outcompete rivals.
Use Behavioral Profiles To Hire
- Use behavioral profiling to hire and predict who will succeed in sales roles.
- Train around adaptability because people vary and must adjust to different customers.
Script Questions That Reveal Intent
- Replace vague phrases with questions that reveal intent and build rapport on the spot.
- Script phone and in-person language to guide conversations toward appointment setting.
