How To Use UX As A Competitive Advantage (with Jared Spool)

Jared Spool, the Maker of Awesomeness at Center Centre, dives into the critical role of user experience (UX) in this engaging discussion. He highlights how Sonos's struggles serve as a cautionary tale about neglecting software development. The conversation emphasizes the chaos of a feature factory mindset, advocating for user-centered design. Jared also discusses the powerful link between UX and brand reputation, stressing the need to truly understand user needs beyond transactions. It's a must-listen for anyone in product management!