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The Product Manager
How To Use UX As A Competitive Advantage (with Jared Spool)
Jul 30, 2024
Jared Spool, the Maker of Awesomeness at Center Centre, dives into the critical role of user experience (UX) in this engaging discussion. He highlights how Sonos's struggles serve as a cautionary tale about neglecting software development. The conversation emphasizes the chaos of a feature factory mindset, advocating for user-centered design. Jared also discusses the powerful link between UX and brand reputation, stressing the need to truly understand user needs beyond transactions. It's a must-listen for anyone in product management!
37:47
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Quick takeaways
- Mediocre user experience fails to inspire customer loyalty, emphasizing the need for exceptional UX that exceeds user expectations.
- A strategic approach to UX integrates design principles with business goals, preventing reactive tactics that compromise long-term user satisfaction.
Deep dives
The Spectrum of User Experience
User experience (UX) is often perceived in extremes—either exceptionally great or notoriously bad; however, many products often land in the mediocre category. Mediocre UX is not off-putting but rather fails to inspire enthusiasm or loyalty among users. A product that simply meets expectations does the job but does not create strong word-of-mouth or referrals. Striving for more than acceptable UX is essential to foster customer engagement and loyalty.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode