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Learn all the CRO Secrets of 8 and 9 Figures Brands in less than an hour with Endrock Growth Agency

45 snips
Aug 10, 2023
Learn the CRO secrets of 8 and 9 figure brands in less than an hour with Endrock Growth Agency. Topics include starting conversations with data, strategic testing, site speed, data-centric ideation, and celebrating progress.
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ANECDOTE

Simpsons Paradox Example

  • Ned discusses a Latin American influencer client with varying CPMs and CACs across regions.
  • Blending new traffic with existing data showed an overall dip in conversion rate, even though core demographics performed well.
ADVICE

Prioritize Problematic Metrics

  • Focus on "metrics on fire": lagging or declining metrics.
  • Break down conversion rate into individual steps (homepage, product page, cart, checkout) to pinpoint problem areas.
ADVICE

Data-Driven Hypothesis

  • Formulate a strong data-backed hypothesis before testing or redesigning.
  • Understand why a metric is underperforming by analyzing data and gathering customer feedback.
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