

Learn all the CRO Secrets of 8 and 9 Figures Brands in less than an hour with Endrock Growth Agency
45 snips Aug 10, 2023
Learn the CRO secrets of 8 and 9 figure brands in less than an hour with Endrock Growth Agency. Topics include starting conversations with data, strategic testing, site speed, data-centric ideation, and celebrating progress.
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Simpsons Paradox Example
- Ned discusses a Latin American influencer client with varying CPMs and CACs across regions.
- Blending new traffic with existing data showed an overall dip in conversion rate, even though core demographics performed well.
Prioritize Problematic Metrics
- Focus on "metrics on fire": lagging or declining metrics.
- Break down conversion rate into individual steps (homepage, product page, cart, checkout) to pinpoint problem areas.
Data-Driven Hypothesis
- Formulate a strong data-backed hypothesis before testing or redesigning.
- Understand why a metric is underperforming by analyzing data and gathering customer feedback.