Ned from EndRock Software shares his experience with CRO and the value of working with the right agency.
Highlights
* 📈 Metrics are key: Start conversations with data and focus on the metrics that are lagging or declining.
* 📊 Test strategically: Instead of completely overhauling a landing page, focus on specific elements such as navigation or conversion points.
* 📱 Site speed matters (but not always): Slow load times for images on a homepage may have little impact on conversion rate, while latency in the checkout process can greatly impact conversions.
* 💡 Ideation should be data-centric: Generate ideas based on specific metrics and pain points, and back them up with data and customer feedback.
* 💪 Celebrate progress: Implement the “endowed progress effect” by highlighting benefits and taking away perceived gains to enhance the subscription experience.
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