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Twenty Thousand Hertz
The Sound of Apple 2.0
Aug 14, 2024
Flying Lotus, a legendary beatmaker known for his innovative sound design, joins Apple Design Team members Billy Sorrentino and Hugo Verweij to explore the magic behind Apple’s iconic sounds. They discuss the evolution of iPhone ringtones and alarm sounds, revealing the cultural impact of classics like the Marimba. The team shares insights into integrating sound with haptics, transforming user interaction into a unique auditory experience. Lotus also details his collaboration with Apple, highlighting the creative processes that make their sounds so recognizable.
29:21
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Quick takeaways
- Apple's sound design prioritizes relatable and tactile audio experiences that emotionally connect with users through nostalgia and familiarity.
- The integration of sound and haptic feedback enhances user interaction by creating a multi-sensory experience that feels intuitive and engaging.
Deep dives
The Art of Sound Design at Apple
Apple's sound design philosophy emphasizes creating distinct and relatable audio experiences that resonate with users. The design team opts for organic, tactile sounds over futuristic tones, exemplified by ringtones like 'Marimba,' which gained global recognition after the iPhone's launch. These sounds are crafted to evoke familiarity and warmth, establishing a connection with users through nostalgic elements. By focusing on the human experience, Apple aims to ensure that their sounds seamlessly integrate into daily life, enhancing user comfort and engagement with their devices.
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Discover
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