Twenty Thousand Hertz The Sound of Apple: Marimbas, Radars & Reflections
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Aug 14, 2024 Flying Lotus, a legendary beatmaker known for his innovative sound design, joins Apple Design Team members Billy Sorrentino and Hugo Verweij to explore the magic behind Apple’s iconic sounds. They discuss the evolution of iPhone ringtones and alarm sounds, revealing the cultural impact of classics like the Marimba. The team shares insights into integrating sound with haptics, transforming user interaction into a unique auditory experience. Lotus also details his collaboration with Apple, highlighting the creative processes that make their sounds so recognizable.
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Marimba's Rise
- Steve Jobs introduced the Marimba ringtone in 2007.
- It became iconic as iPhone sales soared.
Iconic Ringtones
- Apple’s default ringtones have become part of the product's identity.
- They are heard in TV shows, movies, and everyday life.
New Ringtones in iOS 17
- iOS 17 included two dozen new ringtones.
- Apple collaborated with a diverse group of artists, including Flying Lotus.