Join sound design experts Billy Sorrentino, Hugo Verweij, and Kelly Jacklin from Apple as they reveal the magic behind iconic sounds like the Tritone alert. They discuss the blend of historical influences and modern techniques in crafting immersive soundscapes. The team also dives into the intriguing evolution of Apple's notification sounds, exploring user emotions and creativity behind each tone. Uncover the whimsical journey of sound design at Apple, where each beep and chirp is meticulously crafted to enhance the user experience.

Flying Lotus, a legendary beatmaker known for his innovative sound design, joins Apple Design Team members Billy Sorrentino and Hugo Verweij to explore the magic behind Apple’s iconic sounds. They discuss the evolution of iPhone ringtones and alarm sounds, revealing the cultural impact of classics like the Marimba. The team shares insights into integrating sound with haptics, transforming user interaction into a unique auditory experience. Lotus also details his collaboration with Apple, highlighting the creative processes that make their sounds so recognizable.