Flying Lotus, a legendary beatmaker known for his innovative sound design, joins Apple Design Team members Billy Sorrentino and Hugo Verweij to explore the magic behind Apple’s iconic sounds. They discuss the evolution of iPhone ringtones and alarm sounds, revealing the cultural impact of classics like the Marimba. The team shares insights into integrating sound with haptics, transforming user interaction into a unique auditory experience. Lotus also details his collaboration with Apple, highlighting the creative processes that make their sounds so recognizable.