Masters of Moments Best of 2024: Selling a Micro-Hotel for $1M per Key - Isaac French - Founder of Experiential Hospitality
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Jan 1, 2025 
Isaac French, Founder of Experiential Hospitality, has revolutionized the micro-resort scene with his acclaimed Live Oak Lake, which he sold for an impressive $1M per key. He shares his journey of launching the project, detailing the struggles and creative marketing strategies that led to its success. The conversation dives into the unique design elements that blend Scandinavian minimalism with Texan charm. Isaac also discusses the emotional challenges of selling a hospitality venture and why naivety can be a beneficial trait for entrepreneurs.
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The Nook Office
- Isaac French built a 500-square-foot Scandinavian-Texas Hill Country style office.
- It features an art studio, sleeping loft, and a reading nook.
Branded Office as a Power Move
- A branded office space can set the tone and vibe for meetings without saying much.
- It showcases Isaac French's design sensibilities and attention to detail.
Design Inspiration for Live Oak Lake
- Isaac's design for Live Oak Lake was inspired by Pacific Northwest architecture and Scandinavian minimalism.
- He aimed to blend the modern design with the local Texas landscape.
