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Masters of Moments
Best of 2024: Selling a Micro-Hotel for $1M per Key - Isaac French - Founder of Experiential Hospitality
Jan 1, 2025
Isaac French, Founder of Experiential Hospitality, has revolutionized the micro-resort scene with his acclaimed Live Oak Lake, which he sold for an impressive $1M per key. He shares his journey of launching the project, detailing the struggles and creative marketing strategies that led to its success. The conversation dives into the unique design elements that blend Scandinavian minimalism with Texan charm. Isaac also discusses the emotional challenges of selling a hospitality venture and why naivety can be a beneficial trait for entrepreneurs.
01:33:35
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Quick takeaways
- Isaac French's innovative approach to hospitality emphasizes the importance of aesthetics and guest experience, challenging conventional industry norms.
- Leveraging social media and local collaborations helped Isaac build a strong online presence for Live Oak Lake, driving profitability through direct bookings.
Deep dives
The Journey into Hospitality
Isaac French's transition into the hospitality industry was largely unplanned, but his experience as an entrepreneur and constructor laid a solid foundation for success. His passion for unique design and attention to detail resulted in the creation of Live Oak Lake, a micro-resort in Waco, Texas. Drawing inspiration from Scandinavian architecture and the landscapes of the Pacific Northwest, he aimed to establish a property that blended harmoniously with nature. With limited prior experience in hospitality, Isaac approached the venture with a fresh perspective, prioritizing aesthetics and guest experience over conventional industry limitations.
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Discover
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