Safety Course - https://breezeway.learnworlds.com/

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Rescue Ready Ladder - https://berescueready.com/

In this episode of Bill Faeth Unfiltered, Bill welcomes Justin Ford from Breezeway to discuss the critical subject of safety in short-term rentals. The two share their common interests in skiing and snowboard, but the conversation quickly focuses on aspects of property safety, fueled by Ford's expertise. Ford is noted for his dedication to improving safety standards in the short-term rental industry and recounts their first significant interaction during one of Bill's mastermind meetings where Ford conducted a detailed safety inspection of a newly-built 12-bedroom property. This inspection revealed numerous missed safety issues, including fire hazards and the improper placement of safety equipment, emphasizing the often-overlooked aspect of urgency in getting properties ready for guests. As the episode progresses, Ford discusses the disturbing reality that most properties are not adequately prepared for emergencies, mentioning that only 2 percent of markets have stringent safety regulations. The episode highlights common mistakes made by hosts, such as the misplacement of fire extinguishers, lack of smoke alarms, inadequate lighting, and the dangers posed by improperly set up grills. Ford also explains the concept of 'vacation brain,' noting that guests often neglect safety precautions while on vacation, leading to an increased risk of accidents. The conversation covers practical solutions, such as installing fire extinguishers in visible locations, ensuring proper lighting, and using child safety locks. Ford also shares insights from his time in the U.S. Coast Guard and as a firefighter, underscoring the importance of proactive safety measures. He stresses the use of escape ladders and the newly available safety products like battery-operated outlet covers with motion sensors. Additionally, the episode touches on the financial implications of ignoring safety regulations, citing examples from Gatlinburg where property owners face costly upgrades due to new safety laws. Ford reveals that safety can serve as a vital marketing tool, and it is significantly underutilized in the industry. Overall, the episode is a comprehensive guide on enhancing the safety of short-term rental properties, offering hosts actionable advice and insights from an industry expert. It concludes with an invitation for listeners to attend Ford's upcoming session at the STR Wealth Conference and to follow him for more safety tips.

00:00 Justin Ford Introduction

00:34 Mastermind Meeting and Property Safety

02:11 The Importance of Safety in Short-Term Rentals

04:12 Justin Ford's Background and Safety Course

13:12 Vacation Brain and Setting Up Safe Properties

18:11 Real-Life Safety Stories

18:40 Marketing Safety in Short-Term Rentals

21:17 Safety Regulations and Challenges

24:57 Grill Safety Tips

28:13 Lighting and Safety Features

33:14 Final Thoughts and Upcoming Events

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On Bill Faeth Unfiltered, Bill Faeth breaks down the ins and outs of short-term rental hosting, giving listeners actionable advice that they can use to take their businesses to the next level.

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