The Land Investing Business Secrets I mailed through the holidays - and got back 9 signed PA's in January (Podcast Ep# 152)
Dec 4, 2025
Kay Walker, a savvy vacant land investor, shares her unconventional strategy of mailing through the holidays. This bold move yielded nine signed purchase agreements in January! She discusses the importance of consistency over volume, how to filter emotional decisions, and the advantages of in-house mailing for quick A/B testing. Kay also emphasizes personalizing marketing to stand out and explains her lean operation model that amassed over $500k in net revenue, all while encouraging others to experiment and learn fast.
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Holiday Mail Generated January Deals
- Kay mailed 6,131 pieces in November–December and got nine signed purchase agreements in January.
- Several of those deals later closed and validated mailing through the holidays for her.
One Channel, One Market For 12 Months
- Be consistent in one marketing channel and one market for 12 months to truly learn what works.
- Avoid changing too many variables at once so you can track what influences results.
Volume Can Hurt Lead Quality
- Chasing volume often means loosening data filters and lowering quality of leads.
- Kay found better results by stopping the volume chase and focusing on targeted mail ranges.
