Tourpreneur Tour Business Podcast

TP Coffee Talk: What's been happening in the tours & activities industry?

Aug 31, 2024
The tour and activities industry is facing challenges, including a slowdown in bookings and rising costs, prompting operators to adapt their offerings. A lively debate unfolds about the true potential of AI amidst concerns that it may be overhyped. Google’s anti-trust ruling and its impact on travel search is another hot topic. The importance of strong brand identity and innovative marketing strategies also takes center stage, while new EU data tracking regulations are reshaping how operators collect and manage data in this evolving landscape.
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