

TP Coffee Talk: What's been happening in the tours & activities industry?
Aug 31, 2024
The tour and activities industry is facing challenges, including a slowdown in bookings and rising costs, prompting operators to adapt their offerings. A lively debate unfolds about the true potential of AI amidst concerns that it may be overhyped. Google’s anti-trust ruling and its impact on travel search is another hot topic. The importance of strong brand identity and innovative marketing strategies also takes center stage, while new EU data tracking regulations are reshaping how operators collect and manage data in this evolving landscape.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Intro
00:00 • 2min
Navigating Challenges in the Tours Industry
01:48 • 22min
Navigating Marketing Strategies in the Tours Industry
24:04 • 4min
Exploring Google's New AI Innovations and Advertising Dynamics
28:03 • 3min
Navigating the Future of Video and AI in Tours and Activities
31:15 • 3min
Navigating AI in Tours and Experiences
34:40 • 20min
Impact of EU Data Tracking Regulations on Advertisers
54:31 • 3min