
TP Coffee Talk: What's been happening in the tours & activities industry?
Tourpreneur Tour Business Podcast
Navigating Challenges in the Tours Industry
This chapter explores the slowdown in the tours and activities sector, particularly highlighting a dip in January bookings due to economic factors and rising costs. Operators are encouraged to adapt by offering shorter, more affordable experiences and enhancing marketing efforts to stand out in a competitive landscape. The discussion also touches on the need for strong brand identity and the implications of monopolistic practices in the tech industry, specifically regarding Google's influence on travel bookings.
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