20min chapter

Tourpreneur Tour Business Podcast cover image

TP Coffee Talk: What's been happening in the tours & activities industry?

Tourpreneur Tour Business Podcast

CHAPTER

Navigating AI in Tours and Experiences

This chapter examines the essential role of data analytics in adapting to AI within the tours and activities sector. It critiques Airbnb's challenges in effectively transitioning into experience offerings while emphasizing the importance of human connection and proper training for hosts. Finally, it discusses strategies to optimize tours based on guest behavior, highlighting the balance between data insights and human intuition in making business decisions.

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