The Big Story How far are you willing to go to buy Canadian?
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Feb 16, 2025 Retail analyst Bruce Winder dives into the surge of the 'buy Canadian' movement sparked by U.S. trade tensions. He discusses how rising tariffs have ignited a wave of consumer patriotism, reshaping shopping habits. Winder highlights innovative marketing strategies by retailers promoting Canadian goods and the challenges they face amid rising prices. Consumer preferences are shifting, with many choosing local products, and Winder explores the potential for Canadian entrepreneurs in this growing market.
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Early Signs of "Buy Canadian"
- It's too early to see Canadian retail stats from StatsCan, as they lag by a month or two.
- However, anecdotal evidence suggests an increase in Canadian product purchases.
Promote Canadian-Made Goods
- Canadian retailers should improve product labeling and marketing of Canadian-made goods.
- They should highlight "Made in Canada" labels and promote Canadian products.
Tim Hortons' Patriotic Ad
- Tim Hortons aired a Super Bowl ad emphasizing Canadian pride through hockey.
- This ad capitalized on the current political climate.