The Big Story cover image

How far are you willing to go to buy Canadian?

The Big Story

00:00

Economic Shifts and Consumer Behavior: The Impact of Tariffs and Inflation

This chapter examines how recent economic changes, such as tariffs and inflation, are reshaping consumer behavior in the U.S. It highlights the concept of 'tariff fatigue' and discusses how marketers can leverage the trend of local product preferences among Canadian consumers.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app