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Bruce Winder
Retail analyst providing insights into consumer behavior and retail trends in Canada.
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Feb 16, 2025
• 12min
How far are you willing to go to buy Canadian?
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Retail analyst Bruce Winder dives into the surge of the 'buy Canadian' movement sparked by U.S. trade tensions. He discusses how rising tariffs have ignited a wave of consumer patriotism, reshaping shopping habits. Winder highlights innovative marketing strategies by retailers promoting Canadian goods and the challenges they face amid rising prices. Consumer preferences are shifting, with many choosing local products, and Winder explores the potential for Canadian entrepreneurs in this growing market.
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