The Rebooting Show How the WSJ goes beyond ads and subscriptions
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Jun 3, 2025 Josh Stinchcomb, Chief Revenue Officer at The Wall Street Journal, shares insights on the publication's innovative strategies. Discover how the Journal is thriving by expanding into events and community engagement, moving beyond traditional ads and subscriptions. Stinchcomb highlights their focus on AI technology, video and audio content, and initiatives like the Leadership Institute to enhance audience and sponsorship value. Explore the evolution of the Journal House and its role in high-profile events, redefining business networking in today's media landscape.
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WSJ's Reader-Centric Success
- The Wall Street Journal thrives by making journalism more engaging and reader-centric.
- This engagement creates more quality impressions that advertisers want to buy.
Focus on Video and Leadership Councils
- Invest strategically in fast-growing video and audio formats to grow ad revenue.
- Expand executive councils to foster leadership communities and create new revenue streams.
WSJ Brand Boosts Dow Jones
- The WSJ brand uniquely accelerates growth for Dow Jones's other B2B information businesses.
- Journal brand trust opens doors and helps establish relationships across multiple verticals.