How the WSJ goes beyond ads and subscriptions
The Rebooting Show
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Innovating Beyond Tradition: The Wall Street Journal's Strategic Shift
This chapter explores the Wall Street Journal's transformation in its business model, moving beyond conventional advertising and subscriptions to focus on live events and community engagement. It highlights strategic initiatives for the upcoming fiscal year, including investments in video and audio content, AI technology, and the introduction of the Risk Journal to meet industry needs. Additionally, the chapter discusses the importance of brand safety and audience value amidst the evolving media landscape, emphasizing the Journal's reputation as a significant asset in the advertising realm.
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