How the WSJ goes beyond ads and subscriptions
The Rebooting Show
00:00
AI Revolution in Publishing and Sales
This chapter explores the transformative impact of artificial intelligence on the publishing industry, focusing on media planning and advertising optimization. It discusses how AI technologies, like machine learning and the Factiva tool, enhance operational efficiency while reshaping the sales process through data analysis and improved client interactions. The conversation emphasizes a shift towards higher-value relationships and consultative approaches in sales, highlighting the potential for new revenue streams and optimized performance metrics.
Transcript
Play full episode
