Inside the Strategy Room 239. CEO perspectives: Jim Fitterling, Chair and CEO of Dow Inc.
Feb 19, 2025
Jim Fitterling, Chair and CEO of Dow Inc., discusses his pivotal role in the transformative merger with DuPont, creating three distinct businesses. He emphasizes the vital importance of innovation and customer-centricity in today’s competitive market. Fitterling touches on the challenges of fostering inclusivity and maintaining morale post-merger. He also shares insights on sustainability efforts and the need for transparency to bolster client loyalty, driving a supportive organizational culture that enhances employee engagement.
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Portfolio Rethinking Advice
- When rethinking your portfolio, have a clear end goal and work backward, considering potential disruptions.
- Prepare for the possibility of putting the entire company in play and have a plan B.
Innovation for Survival
- Innovation is crucial for survival in competitive industries; companies must constantly innovate new, higher-margin products.
- This sometimes involves entering new markets and exiting old ones to maintain growth.
Inclusion for Talent
- Inclusion is vital for attracting top talent, as many graduates prioritize inclusive workplaces.
- Building a diverse workforce requires openness to all backgrounds, as the demographics of engineering and tech are evolving.