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20min chapter
239. CEO perspectives: Jim Fitterling, Chair and CEO of Dow Inc.
Inside the Strategy Room
Strategic Transformation in Chemical Industry
This chapter examines the strategic decisions involved in the transformation of two major chemical companies, highlighting their effective merger into three distinct divisions. It discusses the critical role of innovation, customer-centricity, and data analytics in enhancing operational efficiency, alongside the challenges of organizational change and the impact of activism. The chapter also delves into sustainability efforts aimed at reducing carbon footprints and boosting diversity within leadership to drive competitiveness.
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