Round Table China Trends and deals on 'Double Eleven'
Nov 11, 2024
Double Eleven has evolved into a month-long shopping extravaganza that rivals Black Friday! Discover how consumer behaviors are shifting, with a growing demand for quality and winter essentials. The phenomenon of live streaming is transforming online shopping experiences. As this festival unfolds, shoppers are increasingly strategic, planning their purchases earlier than ever. Join the conversation on the cultural impact and trends shaping this massive retail event!
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Double Eleven Evolution
- Double Eleven, China's largest online shopping festival, has evolved from a single day to a month-long event.
- Multiple platforms participate, each with varying promotional periods.
Double Eleven vs. Black Friday
- Steve Hatherly, new to China, contrasts Double Eleven with Black Friday in Canada and the US.
- He notes the absence of physical store lineups, a stark difference from the West.
Online Focus
- Double Eleven is primarily online, with limited offline impact.
- Digital goods are a significant part of the sales, like Apple's fast sales on Tmall.