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10min chapter
Trends and deals on 'Double Eleven'
Round Table China
Understanding 'Double Eleven': China's Shopping Spectacle
This chapter explores China's annual 'Double Eleven' shopping event, highlighting the surge in online consumer behavior and the significance of live streaming on e-commerce platforms. It also compares this local phenomenon to international sales events like Black Friday, detailing promotional strategies and the role of major marketplaces.
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AI-powered
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode