Maud Larpent, Chief Product Officer at Treatwell, a major European beauty booking platform, shares her journey from Reuters to product leadership roles at TripAdvisor and Expedia. She reveals how Treatwell shines by balancing B2B and B2C needs to enhance user experiences. Maud discusses building a product-led culture, tackling challenges in a sales-focused environment, and the indispensable value of transparent feedback. Plus, she shares her morning routines and the importance of learning from limitations, all while navigating opportunities in the beauty industry.
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insights INSIGHT
Treatwell's Dual Marketplace Model
Treatwell is more than a consumer booking app; it is a SaaS-enabled marketplace powering salons' business operations.
A strong B2B platform behind the scenes is key to delivering a great consumer experience.
insights INSIGHT
Supply and Demand Integration is Essential
Effective marketplaces require strong integration between supply-side and demand-side teams.
Consumer-facing features depend on accurate and rich supplier data to improve buyer experience.
volunteer_activism ADVICE
Align Marketplace Incentives
Align marketplace incentives so improvements benefit both consumers and partners.
Where needed, prioritize consumers if it leads to better partner results later, but communicate trade-offs clearly.
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In this new "podcast within a podcast", I'll be speaking to executive product leaders from the UK's biggest companies as well as up-and-coming stars of the future. I'll be digging into how they approach product management within their organisations, how they approached the leap into executive product leadership and trying to get some deep insights into how they view product management practices and culture. If you're a CPO and would like to come on, drop me a line! Or, forward this episode to your CPO and tell them you want them to come on 🙂
About the Episode
In this episode, I speak with Maud Larpent, Chief Product Officer at Treatwell, the largest hair and beauty booking platform in Europe which works with 75,000 salons across 15 countries. Maud started out working at Reuters, before moving into product leadership at TripAdvisor and Expedia and onwards to Treatwell.
We cover a lot, including:
All about Treatwell and how it's more than just a booking app
How Treatwell balances B2B and B2C needs, and why the B2B side is central to delivering a great consumer experience
Structuring product at Treatwell: team size, "three-in-a-box" model, and balancing tech ownership with customer problems
How B2C product teams can stay motivated and aligned in a surprisingly sales-led organisation
The importance of being honest about your product maturity when hiring, and hiring people who want to help you get better
Making the transition to leadership: letting go of needing all the answers and learning to lead through others
Balancing strategic and tactical involvement, and making sure you encourage teams to solve problems instead of blindly executing executive ideas
Why Treatwell is a great place for product people: meaningful challenges, international teams, and a mission to support entrepreneurs
One Knight in Product