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CPO Stories: Maud Larpent - Treatwell

One Knight in Product

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Navigating B2B2C Marketplace Dynamics

This chapter delves into the complexities of B2B2C models, focusing on the pivotal balance between consumer needs and the underlying B2B functions in marketplace environments. It discusses the significance of backend operations, collaboration between teams, and the integration of AI technologies to enhance customer experiences, particularly within the beauty and salon industry. Additionally, it explores the evolution of company culture post-acquisition and the varying needs of partners to foster healthy market dynamics.

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