30 Minutes to President's Club | No-Nonsense Sales 223 (Sell) Unconventional Approaches to Cold Calling (Matthew Mazankowski, Boomerang
19 snips
Jun 11, 2024 
Sales expert Matthew Mazankowski shares unconventional cold calling strategies, like the 'confused old man opener' and 'problem prop' approach. Tips include setting agendas, sending reminders, and crafting strong problem propositions. Strategies for dealing with no-shows, confirming meetings, and optimizing deals are also discussed.
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Confused Old Man Opener
- Use the confused old man opener to appear disarming when cold calling gatekeepers or unknown contacts.
- Act lost and unsure, asking for help to get information or be put through to the right person.
Book Next Meeting Before Ending Call
- Always schedule the next meeting before ending the current call to avoid losing momentum.
- Set expectations early and offer specific times while looping in all other stakeholders.
Either-Or Close Technique
- Use the either-or close to empower prospects with two clear options to make decisions easier.
- This helps prospects feel ownership of their choice and moves the deal forward.