Crafting a Strong Problem Proposition in Sales with 'Hairy Lollipop Specificity'

Free Guide: 3 Tactics to Drive Mid-Funnel Deals to Close

FOUR ACTIONABLE SALES TAKEAWAYS

• Do not spend excessive time researching when sometimes calling the account may be the fastest way to get information
• Be like the restaurant that is calling you to make a reservation to avoid no shows, send reminders, and set an agenda ahead of time
• When telling a customer story describe the persona who felt the problem, the annoyances they felt, the scenery they were in when they felt the problem, and the emotions they felt
• If confirming a meeting within one week send a reminder the day before if confirming a meeting more than a week out do a 1 week and day before reminder

PATH TO PRESIDENT’S CLUB

• VP of Sales @ Boomerang
• Chief Revenue Officer @ Table Needs
• VP of Fundraising & Business Development @ Table Needs
• Head of Sales & Business Development @ Table Needs

RESOURCES DISCUSSED

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• Things you can steal