How I Built This with Guy Raz Zumiez: Tom Campion
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Feb 6, 2023 Tom Campion, co-founder of Zumiez and a retail management expert, shares his journey from JCPenney to creating the world's largest action sports retailer. He discusses the importance of inventory management and adapting to market trends, especially during the rise of skate culture. Tom highlights the strategic shift from general apparel to action sports wear, emphasizing the need for resilience in a competitive landscape. With insights into the unique store atmosphere and a commitment to sustainability, he reflects on building a brand that resonates with the youth.
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Early Retail Experience
- Tom Campion's first retail experience was in a grocery store, where he enjoyed the fast-paced environment and customer interactions.
- He learned valuable skills in inventory management and purchasing, even before the use of computers.
JCPenney Training
- After graduating college, Campion joined JCPenney's management training program.
- He became the men's department manager, gaining experience in a large retail setting.
Inventory Management
- JCPenney's inventory management system in the 1970s was not computerized, creating challenges.
- Campion saw an opportunity to improve inventory tracking and control.