Tom Campion

Tom Campion, co-founder of Zumiez and a retail management expert, shares his journey from JCPenney to creating the world's largest action sports retailer. He discusses the importance of inventory management and adapting to market trends, especially during the rise of skate culture. Tom highlights the strategic shift from general apparel to action sports wear, emphasizing the need for resilience in a competitive landscape. With insights into the unique store atmosphere and a commitment to sustainability, he reflects on building a brand that resonates with the youth.