Lost Debate Wild West Politics: The New Era of Campaigns
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Jan 28, 2025 Political technologist Eric Wilson, who has vast experience in political campaigns and leads the Center for Campaign Innovation, joins Ravi for a deep dive into the shifting landscape of political campaigning. They discuss the pivotal role of podcasts in the 2024 election, emphasizing how candidate engagement has transformed with new media. The conversation highlights the fragmentation of media audiences, the struggle of traditional field operations with the attention economy, and the urgent need for innovative journalism business models. A fascinating exploration of modern political dynamics!
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Rise of Podcasts in Elections
- Podcast listenership for news and politics has tripled since 2020, reflecting a broader media fragmentation.
- Voters increasingly get information from diverse sources like podcasts, social media, and newsletters.
Trump's Podcast Strategy
- Trump engaged with various podcasters, some outside traditional political spheres.
- His willingness to have candid conversations on these platforms allowed him to connect with new audiences.
Using Clips Effectively
- Campaigns can create short, engaging clips from longer interviews or create their own content.
- This allows them to reach wider audiences who may not listen to full podcasts.