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The Evolving Landscape of Political Podcasts
This chapter examines the significant increase in podcast consumption for political information, noting a tripling of voters turning to this medium since 2020. It explores the fragmentation of podcast audiences, the unique ways political figures engage with the public, and contrasts the adaptable strategies of podcasts against traditional political campaign approaches. The discussion underscores the challenges and opportunities presented by podcasts in political communications, emphasizing the need for innovative outreach in a rapidly changing media environment.