Mind The Business: Small Business Success Stories

Knowing Your Audience for the Best Marketing Strategy (feat. Andrea Casanova)

Apr 13, 2023
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ANECDOTE

Janice's Viral Facebook Recipe

  • Janice's first viral moment was a recipe post in a Facebook group that crashed her website.
  • She realized the importance of preparing for virality and proper hosting early on.
ANECDOTE

Austin's Instant TikTok Success

  • Austin's very first TikTok video went viral with over 1 million views in days.
  • Collaborations with creators and seasonal events helped grow his paid newsletter product.
ADVICE

Start with Organic Marketing

  • Identify marketing gaps in your business and tackle them step by step.
  • Start with organic marketing to gather data before investing in paid campaigns.
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