3min chapter

Mind The Business: Small Business Success Stories cover image

Knowing Your Audience for the Best Marketing Strategy (feat. Andrea Casanova)

Mind The Business: Small Business Success Stories

CHAPTER

How to Evaluate Your Marketing Campaign Success

How does a small business owner determine which platform is best for them? "It all comes down to trying things out first and seeing what you feel the most comfortable with," she says. Be on TikTok just to be on the no, but then start testing things out and whatever works, keep repeating.

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