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5min chapter
Knowing Your Audience for the Best Marketing Strategy (feat. Andrea Casanova)
Mind The Business: Small Business Success Stories
We Shape This: A Viral Marketing Agency for Latina Creators
Andrea Casanova was born in Venezuela, but moved to the United States by herself when she was a team. Halfway through pursuing a college degree, her parents nearly went bankrupt and she could not get financial aid. She decided to work for free as much as she could and eventually got picked up by an Internet media company that flew her out to Los Angeles at the mere age of 18. In 2020, she decided to go solo and open up her own viral marketing agency called We Shape This. Her business specifically addresses building platforms for fellow Latina creators and brands.
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