How I Built This with Guy Raz Live From The HIBT Summit: Jeni Britton Bauer of Jeni's Splendid Ice Creams
Feb 27, 2020
Jeni Britton Bauer, founder of Jeni's Splendid Ice Creams, shares her journey from farmer's market to national fame, emphasizing the importance of authenticity and quality in her unique flavors. She discusses how Columbus, Ohio, played a crucial role in her success and the balance between creativity and market insights. Jeni also reflects on the challenges of perfectionism in her craft and highlights the power of community support in entrepreneurship, showcasing how kindness can drive small business success.
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Authenticity and Appearance
- Jeni Britton Bauer initially wore torn jeans and had colorful hair while selling ice cream.
- She later adopted a cleaner, all-white aesthetic to better convey her brand's image.
Consistency over Novelty
Jeni realized customers value consistency over novelty. She shifted focus from being an ice cream "artiste" to creating a signature line of craveable flavors.
Authenticity as Self-Trust
Authenticity is about self-trust, including trusting your ability to recover from mistakes. Authentic companies and people are those who take risks and push themselves.