The Ecomcrew Ecommerce Podcast

E603: The Ultimate 3 Month Product Launch Plan

Jun 9, 2025
Learn a practical four-stage approach to launching new products on Amazon. Discover why a strategic pricing model and early reviews are crucial for success. Find out how to attract buyers with a low introductory price and the importance of targeted PPC ads. Plus, hear about innovative services that can ease the burden of tariffs and improve cash flow. With these insights, launching a product today doesn't have to feel overwhelming!
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ADVICE

Launch Pricing and PPC Strategy

  • Price your product about 40% lower than the normal selling price in the first two weeks to attract buyers.
  • Focus on exact match PPC targeting with high relevance keywords to maintain high conversion rates early on.
ADVICE

Gradual Price Increase and PPC Expansion

  • Gradually increase your product price by about 5% per week from weeks three to six to avoid triggering Amazon's price increase penalties.
  • Begin introducing auto, broad, and phrase match PPC campaigns while aggressively negating irrelevant keywords for better targeting.
INSIGHT

Impact of Early Bad Reviews

  • Early bad reviews can create groupthink, influencing others to rate poorly even if the product is good.
  • Sometimes a relaunch is necessary if early reviews are low and sales decline, highlighting the power of initial social proof.
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