Learn a practical four-stage approach to launching new products on Amazon. Discover why a strategic pricing model and early reviews are crucial for success. Find out how to attract buyers with a low introductory price and the importance of targeted PPC ads. Plus, hear about innovative services that can ease the burden of tariffs and improve cash flow. With these insights, launching a product today doesn't have to feel overwhelming!
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volunteer_activism ADVICE
Launch Pricing and PPC Strategy
Price your product about 40% lower than the normal selling price in the first two weeks to attract buyers.
Focus on exact match PPC targeting with high relevance keywords to maintain high conversion rates early on.
volunteer_activism ADVICE
Gradual Price Increase and PPC Expansion
Gradually increase your product price by about 5% per week from weeks three to six to avoid triggering Amazon's price increase penalties.
Begin introducing auto, broad, and phrase match PPC campaigns while aggressively negating irrelevant keywords for better targeting.
insights INSIGHT
Impact of Early Bad Reviews
Early bad reviews can create groupthink, influencing others to rate poorly even if the product is good.
Sometimes a relaunch is necessary if early reviews are low and sales decline, highlighting the power of initial social proof.
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In this episode, Dave breaks down his personal strategy and process for launching new products on Amazon, detailing a four-stage approach that spans from the first few weeks after launch to ongoing strategies for maintaining sales and optimizing listings. We talk about why its important to have a pricing strategy and an ACOS goal, to have only exact match turned on, and to have reviews as soon as possible.
Struggling with tariffs? Unsure about upcoming changes? Let’s talk! With Portless, you only pay tariffs after your customers pay you – so your cash always moves faster than your costs. Schedule a risk assessment and leverage tariff deferment today. All new customers get $1,000 to reinvest in their business.
Launching a product isn't as crazy as it used to be.
Back in the 2010s, you could put up anything on Amazon and it would do huge numbers.
But today, its a different story.
You have to have enough reviews for your product and a low price to stand out from the competition at the minimum.
How do you get this all done? More importantly, what else can I do to guarantee success?
Here's the ultimate 3 month launch plan that we incorporate in our businesses for each new product we launch.
Takeaways
In the first few weeks of launch, price your product 40% lower to attract buyers.
Focus on exact targeting for PPC in early stages.
Send your products into Amazon Vine to get reviews early.
Gradually increase prices; Amazon hates when you increase prices abruptly.
Utilize promotions based on how competitive your product category is.
Auto campaigns help identify effective keywords that you can eventually add to your manual keywords.
Aim for 30+ reviews for basic social proof.
Incorporate top keywords into product imagery.
If you get a lot of bad reviews, consider relaunching your product.
Continuously improve your product based on customer feedback.
Timestamps
00:00- The Launch Process Overview
02:22 - Stage One: Weeks One and Two
05:44 - Stage Two: Weeks Three to Six
09:23 - Stage Three: Weeks Seven to Twelve
11:35 - Stage Four: Month Three and Beyond
As always, if you have any questions or anything that you need help with, leave a comment down below if you're interested.
Don’t forget to leave us a review on iTunes if you enjoy our content.
The Ecomcrew Ecommerce Podcast