In this episode, Dave breaks down his personal strategy and process for launching new products on Amazon, detailing a four-stage approach that spans from the first few weeks after launch to ongoing strategies for maintaining sales and optimizing listings. We talk about why its important to have a pricing strategy and an ACOS goal, to have only exact match turned on, and to have reviews as soon as possible.
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Launching a product isn't as crazy as it used to be.
Back in the 2010s, you could put up anything on Amazon and it would do huge numbers.
But today, its a different story.
You have to have enough reviews for your product and a low price to stand out from the competition at the minimum.
How do you get this all done? More importantly, what else can I do to guarantee success?
Here's the ultimate 3 month launch plan that we incorporate in our businesses for each new product we launch.
Takeaways
- In the first few weeks of launch, price your product 40% lower to attract buyers.
- Focus on exact targeting for PPC in early stages.
- Send your products into Amazon Vine to get reviews early.
- Gradually increase prices; Amazon hates when you increase prices abruptly.
- Utilize promotions based on how competitive your product category is.
- Auto campaigns help identify effective keywords that you can eventually add to your manual keywords.
- Aim for 30+ reviews for basic social proof.
- Incorporate top keywords into product imagery.
- If you get a lot of bad reviews, consider relaunching your product.
- Continuously improve your product based on customer feedback.
Timestamps
- 00:00- The Launch Process Overview
- 02:22 - Stage One: Weeks One and Two
- 05:44 - Stage Two: Weeks Three to Six
- 09:23 - Stage Three: Weeks Seven to Twelve
- 11:35 - Stage Four: Month Three and Beyond
As always, if you have any questions or anything that you need help with, leave a comment down below if you're interested.
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Thanks for listening!
Until next time, happy selling!
